A Little Investment For Big Paybacks

April 21, 2011 - Written by Deb Dorchak
 

Creative people don’t often think past the point of creation. The word “marketing” among the artsy folk is something akin to a four letter word. You may have spent weeks, months or even years perfecting your product, all …

The eZine and You

February 18, 2011 - Written by Deb Dorchak
 

Next to your website, your ezine and mailing list are the most important tools you’ll have for reaching your audience.

There was a time when a blog was the way to go. You would build your site, start writing …

Who Are Your Peeps?

November 23, 2010 - Written by Deb Dorchak
 

Peeps. Usually that’s a word we only hear around Easter and always in reference to those neon yellow marshmallow treats best eaten stale.

That’s not what I’m talking about.

I’m talking about your audience. Your people. The ones who visit …

Marketing Monsters: Greg Dorchak on Promoting Your Book

July 21, 2010 - Written by Greg Dorchak
 

Talk about perfect timing. I was going to ask Greg to share his experience with the marketing and distribution aspect of his children’s book “Where Monsters Go When You Grow Up” when lo and behold, what should appear …

Web Trends for 2010

December 21, 2009 - Written by Deb Dorchak
 

Right around this time of year I do my annual roundup of web design trends for the upcoming year. This year, I’m doing something a little different.

Design is fine, but what hasn’t been said already? The fine art …

Stealthy Customer Service & Marketing: Do You Always Have To Blow Your Own Horn?

December 18, 2009 - Written by Wendi Kelly
 

Photo courtesy of Phu Son Nguyen
Flashing lights, splashy billboards, attention-getting PR stunts aimed at driving in traffic by the droves. Megaphone Marketing is in our face everywhere we turn, and the internet is no exception to the assault on our …

Clear Communication to Beat the Big Boys

December 16, 2009 - Written by Guest Writer
 

Photo courtesy of Phu Son Nguyen

One of the folks who helped contribute to our launch last week is a veteran business manager and owner of Make Way for Biz. Her amazing organizational skills whipped us into …